Personal Information

Chen Youhua, male, born in Nanchang in 1967, is an associate professor at Nanchang University, a doctoral student at Nankai University, a visiting scholar at Nagoya University, and an expert in tourism planning. He enjoys creating poetry, lyrics, and videos, and has taught at the School of Humanities, School of Economics and Management, and School of Tourism. Currently, he teaches at the Exhibition Economics and Management major at the School of Tourism. Engaged in teaching nearly 20 courses including tourism (resource) planning and development, marketing (as well as professional courses such as tourism marketing and cultural marketing), service operation management, cultural investment, cultural brokers, operation and management of cultural industry parks, exhibition planning and management, tourism Japanese, economic and trade Japanese, business etiquette, college innovation and entrepreneurship education, and tourism photography for a long time; I have served as a master's supervisor in disciplines such as tourism management, human geography, economic history, business administration (MBA), and tourism specialization (MTA). Was awarded the title of "Jiangxi Tourism Education Master" at the Jiangxi Tourism Education Association held in January 2024. In March 2025, won the first prize in the 2nd "Spring Festival Cup" Contemporary Ecological Literature Competition (works include three prose poems such as "Reflections on the Drought of Poyang Lake", manuscript number B3959).

Received eight awards in teaching

(1) The course "Marketing" taught has won the "Excellent Teaching Quality Award for the Second Semester of the 2012-2013 Academic Year at Nanchang University";

(2) The course "Cultural Industry Brokers" taught has won the "Outstanding Teaching Quality Nomination Award" for the 2018-2019 Autumn Semester of Nanchang University;

(3) The course "Exhibition Planning and Design" taught has won the "Nanchang University 2021-2022 Autumn Semester Teacher Teaching Quality Excellence Award";

(4) The course "Tourism Planning and Development" taught has been nominated for the "Nanchang University 2021-2022 Autumn Semester Teacher Teaching Quality Excellence Award";

(5) The college student innovation and entrepreneurship education course "College Student Entrepreneurial Thinking and Practice" taught has won the "Nanchang University 2022-2023 Spring Semester Teacher Teaching Quality Excellence Award";

(6) The second-class general education course "Business Etiquette" taught has been nominated for the "Nanchang University 2022-2023 Spring Semester Teacher Teaching Quality Excellence Award";

(7) The course "Entrepreneurial Thinking and Practice of College Students" taught has won the "Nanchang University Autumn Semester Teacher Teaching Quality Excellence Award for 2023-2024 Academic Year"

(8) The second-class general education course "Business Etiquette" taught won the Excellent Teaching Quality Award for the Spring Semester of 2023-2024.


2. In terms of class guidance work, I have been awarded the titles of "Outstanding Class Mentor" by the School of Economics and Management at Nanchang University (2016-2017 academic year) and "Outstanding Undergraduate Class Mentor" by Nanchang University (2017-2018 academic year).

3. In terms of publications: (1) One monograph: "Research on Japanese Tourism Policy"; (2) Co authored 1 book: "Research on Countermeasures for Building Jiangxi's Leisure and Vacation Tourism Destination";

4. Several papers were published, two of which were reprinted by the National People's Congress Copy Center: "Analysis of the 'ripple effect' of tourism on the Japanese economy", and the full text of the 7th issue of the National People's Congress Copy Newspaper Material "Tourism Management Volume" (July 2005, pages 56-61); The phenomenon of "part-time business" in Japanese travel agency enterprises and its analysis of reasons "was published in the second issue of the 2014 edition of the" Tourism Management "magazine by the National People's Congress; In addition, "New Ideas for the Transformation and Upgrading of China's Tourism Poverty Alleviation Model", published in the 6th issue of "Resource Development and Market" in 2014 (pages 717-721); In December 2016, the full text was transferred to the special issue "Poverty Alleviation" (S2 supplement, ISSN1005-8141) launched by "Resource Development and Market" (pages 81-86);

5. In terms of social services: Experts from the National Recreation Environment Expert Think Tank, Chengdu Recreation Environment Technology Research Institute Think Tank, Jiangxi Province Water Conservancy Scenic Area Evaluation Expert, and Technical Broker (part-time at Nanchang University)


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