InformationName：Zhenzhong Zhao
Nationality：China
Email：zhaozhenzhong@ncu.edu.cn
Phone：+86 17381594414
Gender：Male
Graduated From：Sichuan University
Degree：Ph.D.
Affiliated Institution：Tourism School
Staff Category：Teaching & Scientific research
Professional Title：Research Fellow
Subject：Management
Department：Department of Exhibition Economy and Management
Office Address：Tourism School, 210
InformationPersonal information
Zhenzhong Zhao, male, Ph.D. in Management, is currently a high-level introduced talent (Outstanding Discipline Talent) and a specially appointed research fellow at Nanchang University. He focuses on research in consumer behavior and digital marketing. He has published 10 high-quality papers in international journals as first or corresponding author, including Journal of Travel Research (ABS 4, JCR-Q1) and International Journal of Hospitality Management (ABS 3, JCR-Q1). He was supported by the China Scholarship Council for a visiting scholar program at Curtin University, Australia. He serves as a reviewer for several SSCI journals, including International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Management, and Tourism Review.
Research Interests
Technology, Innovation, and Social Sustainability
Consumer Behavior (Prosocial Behavior)
Digital Marketing
Digital Cultural Tourism
Courses
《Social Science Research Methods》
《Practice and Case Studies in Digital Cultural Tourism Industry》
《New Media Communication Practice in Exhibitions and Events》
[1] 2013.09-2017.06 Hainan University Bachelor
[2] 2017.09-2020.06 Sichuan University Master
[3] 2022.09-2023.09 Curtin University (Joint PhD Program)
[4] 2021.09-2025.06 Sichuan University Ph.D.
Nanchang University
CN
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